My name is Joan Brand designer at the intersection of Product and Systems. I lead Core Brand Foundations team at Qonto after co-founding PhotoPills — zero to a million downloads with a team of three — and working brand-side at Uber Freelancing has taken me through United Nations, Panasonic Well, Herewith, Axios, CloudKitchens and others Take a look Optimist. Father of two. Songwriter. Runner. Happiest near the ocean. Let’s connect

Qonto

2024–Present

Qonto is the finance platform for Europe's SMEs. I lead Core Brand Foundations: a tight core of guidelines and a flexible framework around it, so designers can explore freely across every channel. We call it Freedom by design. Now we're building tools that let AI agents work with the brand too. A strong foundation isn't overhead. It's leverage.

A crumpled sheet of paper in black and white
Black Qonto Mastercard cards fanned out
The corner of an iPhone on a purple wallpaper, Qonto in the dock beside Messages and FaceTime
The Qonto Brand Design Skill readme in an editor window, under /qonto-brand-design-skill

Snapshots

  • A Qonto mug under the office coffee machine
  • The team together in the office, gathered round a sofa
  • The Sacré-Cœur in Paris under a blue sky
  • The Qonto office, seen from a beanbag
  • The front of the Mamiche bakery in Paris
  • Two colleagues smiling on an evening out
  • A laptop on a picnic table in a park

qonto.design

Launched September 2026. Our values, principles and work in one place, plus the guidelines partners and collaborators build with. Behind the scenes: new infrastructure and connected sources. Driven by Estelle Pannier.

The qonto.design homepage: Freedom, by design.
Stacked Qonto virtual cards illustrated with playful characters
qonto.design in numbers: 80+ designers, 52% women, 15+ nationalities, 5 offices

Qonto AI

Handing your finances to AI takes trust. Qonto AI earns it with its own language inside the master brand: clear, calm and unmistakably Qonto.

Qonto AI, The Operator: What would you like to get done today?, with suggested tasks
Circles strung along a line, joined by arcs
Payments, receipts and people flowing into one line: +20k, −8.5k, Omio −120€