My name is Joan Brand designer at the intersection of Product and Systems. I lead Core Brand Foundations team at Qonto after co-founding PhotoPills — zero to a million downloads with a team of three — and working brand-side at Uber Freelancing has taken me through United Nations, Panasonic Well, Herewith, Axios, CloudKitchens and others Take a look Optimist. Father of two. Songwriter. Runner. Happiest near the ocean. Let’s connect

Featured Collaborations

Over twenty years, freelance has taken me from global institutions to early-stage startups. Identities, products and systems for the United Nations, Panasonic Well, Otter, Herewith and Axios, among others.

A Business Council for the United Nations poster on a stand: a portrait on orange
A Business Council for the United Nations event: the brand on stage screens in front of an audience

Panasonic Well

Family wellness usually comes last. Panasonic Well puts it at the heart of the home, and gives it a brand that lives in every room.

A hand placing food on an interactive Panasonic Well table
Panasonic Well screens set into kitchen shelves

Otter

The operating system behind 100,000+ restaurants. A brand as hardworking as its users, down to the billboard: the last gadget your restaurant ever needs.

The Otter wordmark
Otter stationery: a card for Tamara Suárez, chef and owner of Loló in San Francisco
An Otter billboard: The last gadget your restaurant ever needs
Otter's self-serving kiosk
An illustration of a food order and a delivery bag

Herewith

Help for ageing parents, one tap away. A warm, bright identity for one of family life's hardest moments.

The Herewith wordmark on yellow
The Herewith app on two phones

Misc

Shorter projects worth sharing: the United Nations, Axios, Found and WhatsApp.

A speaker at a United Nations event, in front of We the Peoples
An Axios news page
WhatsApp brand guidelines: the icon's structure and margins